UX & UI
/
Web Design
/
Digital
Artist Website
(
3
)
/ About the product
A website for Celebrity Makeup Artist, Georgie Eisdell, with a focus on clean & modern design to showcase her celebrity clientele.
A website for Celebrity Makeup Artist, Georgie Eisdell, with a focus on clean & modern design to showcase her celebrity clientele.
/ Credits
+ Company:
+ Company:
Georgie Eisdell
Georgie Eisdell
+ Engineer Lead: W. Rosenthall
+ Engineer Lead: W. Rosenthall
+ Product Design Lead: Sallie Harrison
+ Product Design Lead: Sallie Harrison

/ Situation
Celebrity makeup artist Georgie Eisdell needed a modern, elegant website to showcase her portfolio and attract new high-profile clients. Her existing online presence didn’t reflect the caliber of her work or clientele.
Celebrity makeup artist Georgie Eisdell needed a modern, elegant website to showcase her portfolio and attract new high-profile clients. Her existing online presence didn’t reflect the caliber of her work or clientele.
/ Task
I was brought on to design and build a portfolio website that would elevate Georgie’s digital brand, with a clean, editorial feel that spotlighted her celebrity work while remaining easy to navigate and maintain.
I was brought on to design and build a portfolio website that would elevate Georgie’s digital brand, with a clean, editorial feel that spotlighted her celebrity work while remaining easy to navigate and maintain.

/ Action
I led the end-to-end design and development process, starting with brand alignment and visual direction. I curated a layout that emphasized full-bleed imagery, subtle motion, and elegant typography. I prioritized usability and scalability—creating a responsive, CMS-powered site that could easily update with new projects.
I led the end-to-end design and development process, starting with brand alignment and visual direction. I curated a layout that emphasized full-bleed imagery, subtle motion, and elegant typography. I prioritized usability and scalability—creating a responsive, CMS-powered site that could easily update with new projects.
/ Result
The final site, successfully captured Georgie’s refined aesthetic and elevated her digital presence. It helped reinforce her brand with both clients and collaborators, and provided a professional, polished hub for her growing body of work.
The final site, successfully captured Georgie’s refined aesthetic and elevated her digital presence. It helped reinforce her brand with both clients and collaborators, and provided a professional, polished hub for her growing body of work.


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