B2C
/
UX & UI
/
Product Design
Insurance App
(
4
)
/ About the product
~ A mobile app built to simplify the insurance experience ~
Partnering with Deutsch LA and Esurance, I led product vision, strategy, and UX/UI design for a AI-powered chat app that served as a centralized hub for managing insurance policies and simplifying claims. By scoping features, defining user stories, and designing an intuitive conversational interface, we reduced friction in the claims process by 20%.
~ A mobile app built to simplify the insurance experience ~
Partnering with Deutsch LA and Esurance, I led product vision, strategy, and UX/UI design for a AI-powered chat app that served as a centralized hub for managing insurance policies and simplifying claims. By scoping features, defining user stories, and designing an intuitive conversational interface, we reduced friction in the claims process by 20%.
/ Credits
+ Company:
+ Company:
Esurance via Deutch
Esurance via Deutch
+ Product Manager & Lead Engineer & Strategist
+ Product Manager & Lead Engineer & Strategist
+ Product Design Lead: Sallie Harrison
+ Product Design Lead: Sallie Harrison
/ Situation
Esurance partnered with Deutsch LA to create a mobile-first solution that would modernize the insurance experience. Customers were frustrated by complex claims processes and fragmented access to their policy information.
Esurance partnered with Deutsch LA to create a mobile-first solution that would modernize the insurance experience. Customers were frustrated by complex claims processes and fragmented access to their policy information.
/ Task
My role was to help define and execute the vision for a new app that consolidated policy info and made filing claims as intuitive as possible. The challenge was to design a 0-to-1 product that made navigating insurance feel simple, even during stressful moments like accidents or claims.
My role was to help define and execute the vision for a new app that consolidated policy info and made filing claims as intuitive as possible. The challenge was to design a 0-to-1 product that made navigating insurance feel simple, even during stressful moments like accidents or claims.
/ Action
I collaborated with cross-functional teams to scope the product roadmap, prioritize features, and shape user stories. I led the UX/UI design, introducing an AI-powered chat interface to guide users through filing a claim step-by-step. We tested early prototypes and iterated based on user feedback, ensuring clarity, empathy, and efficiency in each flow.
I collaborated with cross-functional teams to scope the product roadmap, prioritize features, and shape user stories. I led the UX/UI design, introducing an AI-powered chat interface to guide users through filing a claim step-by-step. We tested early prototypes and iterated based on user feedback, ensuring clarity, empathy, and efficiency in each flow.
/ Result
The final app launched with strong user engagement, and early analytics showed a 20% reduction in user friction during the claims process. The conversational design approach was praised for making a typically frustrating experience feel more human and approachable.
The final app launched with strong user engagement, and early analytics showed a 20% reduction in user friction during the claims process. The conversational design approach was praised for making a typically frustrating experience feel more human and approachable.
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